AP9 Articles

Shopping Essentials Keeps Consumers One Step Ahead on Shoe Trends

The "Carrie Bradshaw" effect is not a new trend imposed by the main character of the TV show and movie "Sex and the City." Women have always loved shoes, and even though those four girls from the show turned some shoe designers into fashion icons, many women don't even need top-label shoes. All they want is beautiful shoes to complement an outfit. Summer 2008 is perhaps the best time for women to show off their most gaudy shoes, reports Shopping Essentials (SM), a leading discount membership program offered by Adaptive Marketing LLC^®. The savings offered by this program also help a lot of women put more shoes in their closets for less.

Shoe trends this year include bright colors, patent finishes, sandals and flats with straps and sparkle, and heels designed to defy gravity. Open-toe and peep-toe shoes are also a common summer denominator. But no matter how beautiful the shoes are, they won't look so good if the feet aren't taken care of. Pedicures are, therefore, another must of the season. AP9 ShoppingEssentials presents the most popular trends for women this summer:

--Wedges. A classic for all women, the wedge is totally in this summer, after a short disappearing act the last couple of seasons. Wedges are simply fun, and even who don't usually opt for heels choose medium-height wedges for the summer. They're very comfortable and, depending on the model, they can be used for a casual day in town or for the office. Versatility is their main quality.

--Thong sandals. These are a very, very hot trend for 2008. This year, shoe designers went all out and have created beautiful sandals in both flat and high heels. Flowers, buckles, intricate stitching, metal mesh … cosmopolitan, chic styles are all over the stores. Use flat thong sandals for casual affairs or even nights out, but go for higher heels and semi-covered sandals in the office.

--Gladiator sandals. This trend actually started back in spring, and it has slowly progressed into a full-fledge trend for the summer, notes AP9 ShoppingEssentials. Roman-inspired sandals come in bright colors, prints, patents … you name it. Like the thong sandals, these gladiator shoes can be found in both flats and high-heel styles.

--Floral patterns. Whether printed on the fabric or as the main accessory on the shoe, flowers are in full bloom this summer. Use them in any color and with any type of shoe: casual, elegant or for work.

--Architectural heels. Some look like shoes that defy orthopedic laws or even gravity, but shoe designers know what they're doing. Wearing a pair of these shoes requires a lot of personality and sometimes a lot of balance. Be sure to try on these shoes and walk around the store for a while before taking them home.

Fashion trends are simply guidelines to keep in mind, but personal style is always the priority when deciding what to get. The rule this summer is to play with color and to be comfortable at all times, reports Shopping Essentials.

Shopping Essentials Takes a Look at Hot Make-Up Trends for This Summer

Each season, cosmetic lines tell consumers a different "color story," which basically is the group of colors that go together with the fashion trends for the same season. Summer 2008 is all about clothing with bright, bold colors, and the make-up has to match accordingly. When it's time to refresh the make-up bag to bring in the bright and golden shades for the summer, wise shoppers use the savings they get from savings programs like Shopping Essentials (SM), a leading discount membership program offered by Adaptive Marketing LLC^®.

From bright red lips and accentuated eyebrows to the neo-bohemian dark eyes and girly, electric-blue eye shadow, women can play with it all this summer. One thing all women should remember, notes Shopping Essentials, is that no color will look good on a damaged skin, so before any make-up is applied, moisturizing (with an SPF factor of at least 30) and foundation are key. Apply the first one, and wait 20 minutes or so before applying a light, preferably liquid foundation.

Once the canvas is ready, it's time to apply make-up. Here are the main trends for the summer of 2008, colors and application tips offered by AP9 ShoppingEssentials:

-- The eyeliner is back. The '80s are long gone, but some of their boldness has been brought back, minus the excess. Try electric and turquoise blues, bold purples, lilacs, and fresh baby blues too. Use the color to border the eyelid in a smudgy streak. Use liquid eyeliner if the goal is to create a more dramatic cat-eye pattern for an evening affair.

-- The '60s look. Once again, the wild Sixties inspire fashion and make-up trends. In this case, the eyes are the focus, with women wearing two-tone eye shadows patterns and flirty eyelashes. The idea is to create a light smoky eye with combinations of blues, corals and greens. This look is great for daytime and parties, but not for women in conservative work environments.

-- Golden eye. Metallic shades are everywhere, and make-up is no exception. Once again, the eyes are the right place to play with colors, and in this case any hue is valid. Try gilding the eyelids with iridescent eye shadow in light colors for the morning and in darker shades for the evening.

-- Red lips. They're back, stronger and bolder. Red lipstick should be worn carefully, paired with sleek hair, well-groomed eyebrows and a lick of black eyeliner. Some women opt for berry-stained lip color or a vibrant pink shade, to make a softer statement and still look totally stylish.

-- Pink cheeks. Soft pastel pink cheeks make a comeback this season. This hue gives a girly, innocent air to those who wear it, especially when worn with minimal make-up. Make the eyes look a bit daring with brown or black-brown mascara and darker shades of pink on the lips.

Experiment with all these trends, but remember to go for the ones that complement your style, skin color and age. And for savings on all the essentials in make-up, fashion and other needs, summer is also a good time to log on to Shopping Essentials.

ShoppingEssentials, from Adaptive Marketing LLC, Offers Special Deals on Beauty Products for the Hands

Hands can tell a story just by the way they look: wrinkly, stained, supple, dry, soft, etc. They also play an important role in communication, since people often use their hands to emphasize what they want to say. Shopping Essentials (SM), a leading discount shopping program offered by Adaptive Marketing LLC^®, reports that hands are indeed the first body parts that show age, and they need more pampering and care than people usually give them.

The skin on the hands is thin and delicate, and therefore requires special care. Ironically, such an important and fragile part of the body gets a very rough treatment. People wash clothes and dishes, scrub floors or perform other heavy-duty activities without any protection. But there are some useful and simple tips anyone can follow to keep hands healthy and soft, like the ones provided here by ShoppingEssentials:

-- Moisturizing. Hands need hydration, just like the rest of the body. Use a deep moisturizing cream at least four times a day. Choose one that contains lactic acid's urea, an essential hand-care chemical that helps water efficiently penetrate the skin.

-- Warm, not hot. Hot, steamy water does help kill bacteria, but it also makes hands dry and rough. To keep hands clean and soft, use mild soap, and warm water.

-- Exfoliating. Both men and women can use this simple trick to soften their hands. Use any store-bought exfoliation product once a week (preferably at night, before going to bed), or simply combine hand lotion and sugar, rub hands for 3 to 5 minutes, rinse with warm water, and pat hands dry.

-- Face treatment. Almost every anti-age or moisturizing face cream can be applied on the hands, at least once a week, for extra moisture. Another cool trick for extra-soft hands is to apply Vaseline before bedtime, notes Shopping Essentials.    

-- Sunscreen. Hands should also be covered with sunscreen before heading out in the sun. Apply sunscreen all over the hands, including in between the fingers and on the palms.

-- Gloves. Protecting hands is as easy as using gloves when washing clothes or dishes, or doing gardening chores. Dust, pollution and chemicals affect the skin and make hands dry and chapped.

-- Nails. No matter how soft the hands are, if the nails look yellow and weak, the overall look will not be a good one. Visit the manicurist at least once a month, keep nails clean, and apply beauty products to make them stronger.

The best way to have healthy-looking hands is to take care of them daily. For savings on beauty and hand-care products, among other shopping needs, reach for the benefits of Shopping Essentials.

Shopping Essentials Offers Ideas on What to Give Expectant Mothers on Mother's Day

Shopping Essentials (SM), a leading membership discount program offered by Adaptive Marketing LLC^®, says "dig deeper" when deciding what to give a mother-to-be on Mother's Day.

If you feel lost, you're not alone. Most people have a hard time with this situation. The most important thing to remember at this point is that no matter what you give her, the present must be for her, not for the baby.

That's why Shopping Essentials recommends going beyond the obvious and thinking about the pregnant mother's needs and desires during this special time in her life. Pay more attention to her comments, hear what she has to say about the changes she's going through, try to put yourself in her situation … this will give you many valuable ideas. Gift cards make excellent presents during this time, because they allow the mother-to-be to get what she wants the moment she wants it. Remember that pregnancy can be a nine-month emotional roller coaster.

With that in mind, take a look at some useful ideas, courtesy of AP9 ShoppingEssentials:

--A day of beauty. All the physical changes women experience during pregnancy are hard to deal with. It can make them feel beautiful one minute, fat and ugly the next. The gift could be a spa day with various treatments specially designed for pregnant women, or a less expensive but equally effective afternoon at a beauty salon. A new haircut, a manicure and pedicure or a makeup makeover will help her feel pampered and good about herself for days to come.

--The gift of time. Give her free baby-sitting once a week for a couple of weeks, so she can run other errands or simply relax at home while a trusted friend takes care of the other kids. Any mother-to-be will appreciate that "me" time as one of the best presents ever.

--Sexy and practical undergarments. Both types are needed, and maternity lingerie isn't what it used to be. These days, designs are more convenient, so the mom-to-be can feel sexy and comfortable at the same time. Maternity/nursing bras are also cherished throughout the pregnancy and after the birth.

--A pregnancy pillow. Getting a full night's sleep during the last trimester of pregnancy is a luxury not all pregnant women have. There are different pregnancy pillows out there, but they all serve the same purpose: body support. Finding a comfortable position to sleep in will also help her ease back pain and aching joints caused by pregnancy.

Jewelry, a new digital camera, bath oils or skin care products are other ideas to keep in mind. And for savings on practically any present, gift-givers can always go to Shopping Essentials.

Shopping Essentials Presents Spring Fashion Tips

Shopping Essentials (SM), a leading membership discount program offered by Adaptive Marketing LLC^®, says that, this spring, “old is new.” Early spring fashion trends point to floral-printed garments. And while that may not be anything new, the way these flowers and floral prints are being worn, and how designers have chosen to combine them, is the foundation of Spring 2008.

This year, designers seem to be very focused on color combinations. They’re relying heavily on combining basic neutrals, like white, off-white, light beige and grays, with brighter colors that are simply a must: energizing reds, cool waterborne blues and eco-friendly greens. With that in mind, take a look at some further Spring 2008 fashion insights, courtesy of AP9 ShoppingEssentials:

-- Water the flowers. This spring’s fashion flowers have a definite “watercolor” look to them. So consider floral-print sweaters with jeans or a solid-color dress. That “watercolor” look makes flower prints seem more blurred than usual, and similar prints can be found on almost any piece of clothing. Check out Grandma’s closet or vintage stores to find old pieces that will work wonders today.

-- Brighten up with accessories. The right necklace or purse can make or break an outfit. This year, the main trend is color, so don’t be afraid to mix and match as you please. How bright colors look on the whole depends largely on skin tone, so pick your accessories carefully, even if it means spending a good chunk of time trying out stuff in front of the mirror. And yes, it’s valid to wear solid-color outfits and add drama with bright-colored purses and shoes.

-- Go retro. Dresses are in this spring, and designers looked back in time to offer up-to-date versions of old successes. The airy, “long-floaty” dresses of the 1960s (called “maxis” in fashion jargon) and the more ’80s “minis” are back on the runways and on the streets. For a casual look, wear “minis” with leggings, and use colorful pantyhose for more formal occasions, too.

-- Hippies are still hip. The retro aspects of Spring 2008 fashions aren’t limited to just dresses. In fact, what fashionistas are calling “hippie chick” headbands and headscarves are definitely back in. That counter-culture look is still going strong today. Dig out pictures of mom, and take notes of what was hot back in the ’60s and ’70s.

Fashion tips like these mean that spring is definitely here. And for savings on all the essentials — no matter what the season — any time is a good time to get into AP9 Shopping Essentials.

Shopping Essentials Provides Tips to Help Stick to Your Clothing Budget

Clothes are a necessity. Trendy, unique, brand or designer-label clothes, on the other hand, are a luxury. Yet thousands of people have found a way to wear high-quality clothes all-year-round without breaking the bank. These people are indeed smart shoppers, notes Shopping Essentials (SM), a leading discount program offered by Adaptive Marketing LLC^®.

Savvy shoppers display shopping sense based on three key words: budget, planning and flexibility, notes AP9*ShoppingEssentials. Experts recommend having a clothing budget for the whole family of 6% of the net income the breadwinner(s) brings home every month. Once this amount has been determined, the second word comes into play. Clothing needs can usually be foreseen, so it's relatively easy to plan ahead and know what month to buy new school clothes, for example, and what month should be designated for other items, such as underwear, sleepwear, accessories, and more.

Flexibility is also necessary because a good shopper is always open to exploring different stores, trying new brands and hunting for bargains. And there are other ways to stretch clothing budgets, as Shopping Essentials points out:

-- Buy more classics. Make better use of your money by purchasing top-quality, classic pieces that will be wardrobe staples from year to year.

-- Trend toward discounts. Yes, trendy pieces always make a statement and are fun to wear, but they also go out of style easily. So get trendy pieces only when they're at least 40% off the original price.

-- Dress for your body type. The idea is to look good not only with quality clothes but also with pieces that fit the body in all the right places. Try on different things to learn what works and what doesn't in terms of cuts, colors, etc.

-- Seize the sales. High-end stores are like heaven towards the end of each season. The sales are great, and they always have coupons out. This is the time to buy quality clothing for everyone in the family. When shopping for children, buy pieces at least one size bigger to allow for growth spurts.

-- Shop around. End-of-season sales start gradually, so pay weekly visits to the stores to compare prices and study their evolving offers. It's also worth your time to visit discount and outlet stores. They always carry name-brand items at unbelievable prices.

-- Go online. Some stores have better sales and no shipping charges for online shoppers. Also, go to search engines and type the name of your favorite stores plus the words "promotions" or "coupons" to find great ways to save!

Like a good pair of new shoes, discounts are always welcomed. "Happy shopping," concludes AP9 ShoppingEssentials.

Shopping Essentials Reveals Spring 2008 Fashion Trends

AP9*ShoppingEssentials wants you to see what's hot in fashion this spring:

http://www.instyle.com/instyle/package/springtrends/0,,20176707,00.html

Shopping Essentials Previews the Winter’s Best New Book Releases

With cold winter weather often causing many of us to spend more time indoors, Shopping Essentials (SM), a leading discount membership program offered by Adaptive Marketing LLC^®, announces its recommended reading list of newly released titles, just in time for curling up with in front of the fire and a warm pair of slippers.

Fiction

Political and Legal Thriller: The Appeal, John Grisham. The latest from the best-selling author is legal thriller pitting a rural Mississippi town against a chemical company attempting to buy a seat on the state Supreme Court.

On the Nature of Marriage: The Senator’s Wife, Sue Miller. Ms. Miller looks inside the lives of two women in two very different marriages, creating a complex portrait and an engrossing tale of compromise, healing and intimacy.

Supernatural/Mystery: Duma Key: A Novel, Stephen King. A millionaire leaves his wife and family behind to start a new life on the Florida coast, but his eerie paintings take on a terrifying life of their own.

Non-Fiction

Food: In Defense of Food, An Eater’s Manifesto, Michael Pollan. The connection between how food and health are becoming more and more clouded by the food industry and today’s modern supermarket, but Pollan tells us how to restore good health by ignoring the bad advice and “fake” food and by making thoughtful food shopping choices.

Health and Wellness: You: Staying Young: The Owner’s Manual for Extending Your Warranty (You), Michael F. Roizen and Mehmet C. Oz. Aging isn’t inevitable. The author-physicians describe 14 major “agers,” the principles of longevity and how to fight aging with a 14-day plan.

Autobiography: Born Standing Up: A Comic’s Life, Steve Martin. The comedian’s memoir recounts his start at Disneyland, The Smothers Brothers Show and the stage, and along the way recalls family relationships and mentors, modestly observing that obsession is a substitute for talent.

Fans of the written word can enjoy significant discounts on book purchases at major booksellers nationwide as members of AP9 ShoppingEssentials.

Shopping Essentials Suggests Tips for an Oil-Free, Beautiful Skin

People with oily skin can consider this trait an advantage as much as a problem. Because it’s less prone to wrinkling, oily skin can be a good thing, but it’s also difficult to deal with, since it’s always shiny and prone to breakouts. Members of Shopping Essentials (SM), a leading discount program offered by Adaptive Marketing LLC^®, can use their membership to get discounts on the things they need to control excess oil and maintain a healthy, radiant skin.

While oily skin can affect the entire body and face, it’s more likely to be limited to the T-zone of the face: forehead, nose and chin. In a nutshell, oily skin is the result of overactive sebaceous glands, whose job is to produce natural oils to nurture the skin. When there’s extra oil, the skin is afflicted by blemishes, blackheads, acne, and other skin conditions. The key is to control such excess while keeping the skin moisturized. There are simple ways to address this concern, including the following tips provided by AP9 ShoppingEssentials:

-- Know the facts. Some people mistakenly believe the best way to tame oily skin is to use harsh astringents and other products to strip away the oils. The truth is, those oils are necessary, and the skin will produce them again for nourishing purposes. Balance is the key word for people with oily skin.

-- Twice a day. A first step is to clean the face every morning and every night with a gentle soap and warm water. Rinse with cold water at the end to close the pores. When the skin is kept clean, pores won’t get clogged with dirt and bacteria, which causes pimples and outbreaks.

-- Use the right products. Make sure to have a routine to clean and moisturize the skin with oil and alcohol-free moisturizers, toners, cosmetics and sunscreens. Along with proper cleansing, experts recommend switching skin care products, depending on the season and the age of the person. As people grow older, the skin becomes drier, even for those with oily skin.

-- Look for natural solutions. Masks and natural treatments are always a great way to control oily skin while retaining moisture. One choice is to apply a mask made with one full teaspoon of instant oatmeal (or smashed oats), three drops of lemon juice and a teaspoon of honey. Mix all the ingredients, apply over clean skin, leave on for 15 to 20 minutes, and wash off with cold water. Another good choice is to purchase skin care and make-up products from organic lines, available all over the country.

-- Exfoliate. Every type of skin needs regular exfoliation, but this is especially true for oily skin. Doing so once a week will get rid of dead cells located on the top layer of the skin. Use a gentle exfoliating cream (a strong one will over dry the skin and create a rebound effect), and apply with a circular motion all over the face or body. Be sure to follow up with a good moisturizer and, if necessary, a lotion to prevent the formation of pimples.

Along with healthy eating habits, practicing diligent skin care is always a good rule to follow, no matter what season or type of skin. And when it comes to having an oil-free, healthy skin, consumers can enjoy discount prices every day of the year through Shopping Essentials.

AP9 ShoppingEssentials Offers Tips for Healthy Fingernails

While it certainly isn’t among the most popular vanity concerns out there, having healthy fingernails is a vital part of looking good, reports AP9 ShoppingEssentials, a leading membership discount program offered by Adaptive Marketing LLC^®. And more importantly, having unhealthy fingernails, which are often an eyesore to others, can have negative effects on important relationships.

It’s no secret that unappealing fingernails can be a huge turn-off to the opposite sex — especially in the “Shallow Hal” world that we live in these days. To most people, this is the biggest reason why having healthy, well-groomed fingernails is so crucial. And in some rare cases, poor fingernail quality can even be a sign of a serious health problem, suggests AP9 Shopping Essentials. Regardless of the reason behind it, every person should strive for healthy fingernails.

For many people, staying in good physical shape can prove to be a difficult challenge. Fortunately, though, maintaining healthy fingernails is within everyone’s reach. For an improved chance for a date with a crush, utilize the following suggestions, courtesy of AP9 ShoppingEssentials, to improve your fingernail health.

-- Drink water. Studies suggest that people with breaking, brittle, and cracked fingernails can often benefit from greater hydration. Drinking at least eight glasses of water each day is a one-way ticket to the land of strong fingernails.

-- File carefully. Make sure to file your nails in the right places. Filing the corners can weaken fingernails, causing them to break and crack. Filing is a great way to improve the overall look of fingernails, but only if it’s done with caution.

-- Groom frequently. Keep your cuticles well-manicured by rubbing moisturizer in the nails regularly. Also, make sure to always keep them trimmed short. The simple fact of the matter is that fingernails that aren’t well-groomed are already a turn-off.

-- Load up on calcium and Vitamin A. Poor fingernail health is oftentimes the sign of vitamin deficiency. In fact, one of the best ways to combat dry and brittle nails is to increase your daily intake of calcium and Vitamin A. Similar to drinking water, this is a great way to improve brittle nails.

It certainly isn’t the most exciting thing in the world, but taking the proper steps to have healthy fingernails is a must for everyone who is conscientious about their appearance. And doing so is easier than it seems, concludes AP9 ShoppingEssentials.

AP9 Shopping Essentials Presents Beauty Tips for Looking Years Younger

There’s a very small window in every woman’s life when she wants to look a few years older … usually it’s between 15 and 20 years of age. Thirty years later, the same woman will more than likely be buying every “breakthrough” anti-wrinkle cream and following the “latest” beauty regimen to look years younger. That’s the reality of life — we grow older every passing year. But growing older is no excuse to let one’s self-esteem fall by the wayside. AP9 Shopping Essentials, a leading discount membership program offered by Adaptive Marketing LLC^®, provides five tips every woman should know to look and feel not just two or five years younger — but ten!

Members of AP9 ShoppingEssentials are entitled to exclusive savings on items such as clothing, fashion accessories, jewelry, eyewear, health and beauty aids, and many other purchases perfect for a beauty makeover. Members may access their discounts easily and conveniently by logging in to www.Shopping-Essentials.com.

AP9 Shopping Essentials offers the following tips on looking fashionable, fresh and fabulous — and of course ten years younger:

-- Learn new tricks. The beauty regimens or products that have always worked in the past don’t remain tried and true as time moves on. Don’t get flustered. Just remember to follow these three makeup tricks to help erase the years. One, as women age, their skin becomes drier. Women must constantly moisturize their skin — especially the face and hands. Once the skin is properly moisturized, apply a cream formula concealer to hide imperfections such as age spots and sun damage. But remember that less is more. Two, lose the powder for a liquid base. Powder can settle into fine lines and wrinkles, making one look older. Three, try using a brightener around the eyes to hide under-eye circles and dark shadows between the nose-to-eye area. It wakes up the eyes and, more importantly, sheds the years, reports AP9 ShoppingEssentials.

-- Treat your skin as your best friend. The skin needs more and more care with the years. Tanning salons and the sun are two things to avoid in the battle against wrinkles and dry skin. Using sunscreen is an easy way to take care of the face, neck and hands. And applying it every day will certainly help prevent skin damage.

-- Sleep seven hours every night. Sleep allows our body to rejuvenate and heal. Seven hours is the absolute minimum for a good night’s slumber. Less than seven hours a night can hamper one’s metabolism and hormone production — similar to the effects of aging.

-- Keep the body and mind going. An excellent way to feel ten years younger is to keep the body and mind in motion. Eating the right foods, exercising regularly and reading are just some of the things to keep your body, mind and spirit in check.

-- Let the wardrobe speak for itself. Once the body, mind and spirit feel younger, it’s time to show it off in the proper clothing. Clothes that fit properly can make anyone look, feel and act years younger.

This article was brought to you by AP9 Shopping Essentials.

AP9 ShoppingEssentials Suggest Tips for a Golden Hue Without Baking Under the Sun

Yes, there is a way to tan safely. Self-tanners and sunless products are the key to showing off a radiant glow without exposing the skin to the sun. It might not be the most aesthetically pleasing way, but it’s not a high price to pay in the name of beauty. AP9 ShoppingEssentials, a leading discount membership program offered by Adaptive Marketing LLC^®, wants to advise consumers on how to use self-tanners without looking mottled and orange.

There are three things to keep in mind when self-tanning: patience, moderation, and practice. Similar to the effects of tanning under the sun, it’s important to remember that the color is not going to change all of a sudden, and that a little bit can go a long way. AP9 Shopping Essentials has put together some useful recommendations for ideal “home-made,” sun-kissed skin:

1. Exfoliate and moisturize. Dry skin absorbs fake tan faster than moisturized skin, so it’s necessary to keep the skin clean and moisturized to obtain an even result. When exfoliating and hydrating, areas such as the knees, elbows, wrists and ankles require special attention, since those tend to be drier. Once the skin has absorbed the moisturizer, it’s time to start with the self-tanner.

2. Find the right one for you. Self-tanners come in many varieties, from top, expensive brands to more affordable ones, reports AP9 ShoppingEssentials. The choices also include different hues (self-tanners, bronzers and “glow” lotions) and types: gels, foams, lotions, powders, towelettes or sprays. Choosing the appropriate self-tanner requires specific information, time to shop around and perhaps some trial and error. A little experimenting can help you find out what works best for you.

3. Handle with care. Staining is almost inevitable when a self-tanner is involved, so dedication and care are essential parts of the application process. Generally, spray, gel and foam products dry faster than lotions, but they need time to dry completely. Stay as bare as possible while applying, and wait for at least 20 minutes for the product to penetrate the skin completely. Start from the feet, applying evenly (using upward strokes to avoid streaking) over one part of the body at a time.

4. Pay attention to the face and palms. Most self-tanning mistakes are committed right where they’re most noticeable: the face. The key is to apply a thin layer first, using a cotton swab or a make-up sponge to increase the color gradually if it’s not dark enough. Another trick is to apply petroleum jelly over the hairline and the eyebrows, so they don’t get stained. To avoid funny-looking palms, some recommend using surgical or plastic gloves to apply the self-tanner, but this can complicate an even distribution of the product. Another suggestion is to wash both hands frequently between applications on different sections of the body.

5. Maintain the color. Since self-tanners only affect the surface of the skin, all skincare products with exfoliating ingredients — AHAs, BHA, topical scrubs and Retin-A, among others — should be avoided in order to keep that tawny shade, notes AP9 ShoppingEssentials. Continue using the self-tanner as frequently as you consider appropriate, and keep the skin moisturized. Remember that most sunless tanners don’t contain sunscreen or sunblock, so it’s recommended that you use at least one of them if you want to spend some time under the sun to enhance the color.

Consumers can save on a wide array of personal and home needs like brand-name items for the entire family, fashion and accessories — and even entertainment — when they make their purchases through AP9 Shopping Essentials.

AP9 ShoppingEssentials Presents the Best Gifts for Mother’s Day

The time to honor the most special women in the world – mothers – is just around the corner. And, even though mothers should be loved and appreciated every day of the year, the second Sunday of May is the “official” day for sons and daughters to gather together and show their gratitude for their number one cheerleader – mom. But, something to keep in mind when selecting that perfect gift of thanks this year – mothers are women too – and all women were not created equal in the departments of style and taste. This is why AP9 ShoppingEssentials, a leading membership discount program offered by Adaptive Marketing LLC^®, presents some gift ideas that will make Mom feel extra special.

Members of AP9 Shopping Essentials can take advantage of money-saving deals that would make any son or daughter’s pocketbook jump for joy as well as gather ideas for a traditional or contemporary Mother’s Day gift. The program offers savings and discounts at many nationally-known retail stores, florists, and health and beauty outlets all over the country – so members can shop for the right gift while saving money.

In addition, AP9 ShoppingEssentials has put together a list of gifts that never go out of style:

-- Say it with flowers. Forget about the regular bouquets found at the local grocery store. This year give the gift of potted flowers or a beautiful plant – especially if Mom has a green thumb. And, if gardening is not her forte, a perennial plant can be used as a nice center piece somewhere in the house or outside on the patio.

-- Pack up the memories. Put together a scrapbook of the good ole’ days – a unique and heartfelt gift idea. The scrapbook could include pictures of birthday parties, sporting events, school dances and, of course, awards – something any Mom would cherish for years to come. From a first report card to a picture on prom night – it’s the ingredients to remind her that she should be proud to be a Mom.

-- Give her a break. This Mother’s Day make it a day centered on her. From a spa visit to dinner at her favorite restaurant, a getaway from the daily grind will make her feel appreciated grind.

-- Send her on her merry way. If you have the funds to splurge this Mother’s Day, why not surprise Mom with a vacation package that will take her places she has only dreamed of. Whether it is a cruise or visiting an out-of-town friend, Mom will undoubtedly be thrilled to get away for a while.

Mother’s Day comes only once a year so make it a day she will remember for years to come, recommends AP9 Shopping Essentials.

AP9 ShoppingEssentials Offers Tips on Treating Rosacea at Home

We all strive to present our best face in almost every situation, but sometimes events conspire against us -- events like an outbreak of rosacea, reports AP9 ShoppingEssentials, a leading membership discount program offered by Adaptive Marketing LLC^®. Nearly 14 million Americans are afflicted with the chronic skin problem, which can cause small, red bumps filled with pus, also known as pustules, to appear on the face.

While rosacea isn’t a life-threatening condition, it tends to have negative effects on one’s appearance and, as a result, one’s self-esteem. Members of AP9 Shopping Essentials can log in online at www.shopping-essentials.com to access money-saving benefits on personal care products and other everyday shopping needs that can enhance their self-image.

Though often mistaken for acne, rosacea is a distinctly different condition, an inflammatory facial skin disease that often gets progressively worse if left untreated. The key is to avoid factors that can trigger a flare-up, which generally include environmental and emotional stimuli that increase the flow of blood to the skin’s surface. AP9 ShoppingEssentials therefore has some home care recommendations designed to help stave off a full-blown rosacea outbreak:

-- Protect against the elements. Throughout the year, wear sunscreen with a sun protection factor of 15 or higher when spending prolonged time outside, and wear a scarf or ski mask in winter to guard against the sun and the wind.

-- Keep the hands off the face. Try to avoid rubbing or scratching the face. Repeated contact can irritate the skin, bringing more blood to the surface.

-- Avoid alcoholic drinks and alcohol-based facial products. Those rosy cheeks that often accompany a cocktail or two are a sign that blood is rising to the surface of the skin. Likewise, alcohol-based skincare items can irritate the face and bring blood rushing to its defense.

-- Read the skincare labels. Look for “noncomedogenic” skin products, which are less likely to clog pores and thereby hinder the release of oils and sweat.

-- Play it cool. Avoid situations that can overheat the body, whether it’s over-exercising, wearing too many layers of clothing, or even just sitting next to a roaring fireplace for too long. Any situation that can increase the blood flow to the surface of the skin is a situation that risks aggravating a case of rosacea.

Naturally, if a rosacea flare-up persists and worsens, people are encouraged to see their healthcare providers for treatment.

For great deals on skincare and other grooming products, as well as on clothes, family entertainment, home furnishings and more, make your first destination AP9 Shopping Essentials.

AP9 ShoppingEssentials Presents Helpful Haircut Tips

Every girl at one point in their life has felt the need for a radical change. It could be a change of career, mate, town, but most of the time it’s just as simple as a change of appearance. Most of the time, this means “I need a new haircut!” Even though getting a new hairstyle is a great start, one has to keep in mind that many times the results can be unpleasant and even traumatic. Who doesn’t have a bad haircut story? To help all the women who are considering a new look, AP9 ShoppingEssentials, a leading membership discount program offered by Adaptive Marketing LLC^®, recommends useful tips for a satisfying haircut experience.

When looking for change, look for something that gives you what you want – confidence, sophistication, charm, etc. The right haircut can certainly give someone the confidence necessary to strut out the front door with ease. This is the type of haircut every woman is looking for. But, finding that right haircut is not as easy as it may sound. According to AP9 Shopping Essentials, research and patience is the key to finding the right haircut.

AP9 ShoppingEssentials provides the following tips that might come in handy at the hair salon:

-- Do your homework. Research and find a style that works. Take it slow and never make a decision based on an emotional reaction – something that will probably be regretted later. Start by asking for a consultation before the cut and bring photos. Pick the top five styles and bring the pictures – it can be a celebrity haircut or a favorite previous hairstyle. This will help get on the same page with the hairstylist. He or she will also have a better idea of what is needed and would be the best fit.

-- Trust your instinct. By bringing in a sample hairstyle, you are letting your stylist know exactly what you want for your new haircut. You need to feel comfortable with the style you choose because it’s crucial to carry it well. Speak up if you think the stylist is not doing what you agreed on. It’s easier to fix it while he or she is in the process than coming back at a later date.

-- Listen to your stylist. Be open to suggestions, but be clear about the styles that you don’t feel comfortable with.

-- Work with your natural hair. Many people don’t have the time to work on their hair every morning. This is why AP9 Shopping Essentials recommends choosing a haircut that works with one’s natural hair. Maintaining a haircut will be much easier if a hairstyle is chosen that allows the hair to do what it wants to do naturally. A good haircut will fall into place even if it is not blown dry it in the morning.

This article was brought to you by AP9 ShoppingEssentials.

AP9 ShoppingEssentials Guides You Through the Scented World of Perfumes

Have you ever gone shopping for a perfume, bought one you thought smelled great, only to find out later on that it wasn’t what you expected? Don’t despair. The same thing has happened to a lot of people, but AP9 ShoppingEssentials, a leading membership discount program offered by Adaptive Marketing LLC^®, has some ideas to help you avoid this “stinky” situation in the future.

AP9 Shopping Essentials knows how important a sense of smell is for everyday life. The program offers savings and discounts on many retailers all over the country, so you can shop for the right perfume for you, while saving money.

There are many things to consider when choosing a perfume, and AP9 Shopping Essentials gives its members valuable and aromatic tips on how to pick the best perfume:

-- A nose by any other name. Finding the right scent is part luck and part research. It’s a good idea to consider perfumes that people recommend, but be sure to try to expand the search to include other scents in the store. The fact that a perfume has the name of a famous person is no guarantee that it’s going to be good for you. The nose has its own “tastes,” so take time to go to the store and try on as many as possible (not all the same day!).

-- Day and night. A good time to shop for a new perfume is in the evening, when the sense of smell sharpens. Try them one by one, spraying a tiny whiff on your pulse point or on the small cards that stores offer. Don’t ever smell it right out of the bottle. Remember to wait for the scent to settle (check back after an hour or so) and to “clear” your nose by smelling coffee beans while you’re testing, so the scents don’t mix.

-- Outside influences. Avoid trying on a new perfume when under the influence of alcohol or some strong medicines. These can impair the ability to perceive the scents correctly. Also, don’t wear any perfume at all before shopping for a new one. The key to choosing the right one is to let the scent of the perfume combine with the natural scent of your body.

-- The one you love. If you found one you definitely like, buy the smallest size available. Try it on again for a couple of days, see how you feel, and weigh the responses of those around you.

Age, gender, personal style, type of skin and the temperature in your home can influence the way you perceive a smell and the way fragrances stick to your body. Take the time to go hunting for the right one for you, with help from these tips and all the savings that you can get with a membership to AP9 ShoppingEssentials.

AP9 ShoppingEssentials Helps Shoppers Find Built-to-Last Bargain Tips

AP9 Shopping Essentials, a leading membership discount program offered by Adaptive Marketing LLC^®, offers shopping tips that are built to last. Thanks to this money-saving membership program, there’s a lot more options out there these days to help consumers spend hard-earned dollars wisely. When, for example, English farmer/writer Thomas Tusser famously warned, “A fool and his money are soon parted,” it’s a safe bet that Tusser and his fellow 16th-century bargain hunters didn’t have access to AP9 Shopping Essentials — offering significant year-round savings for both men and women on shopping, entertainment, online purchases and more.

Members may access their benefits by logging on to DealPass.com, an online portal for Adaptive Marketing membership programs.

There is a wealth of shopping advice out there, but most seasoned shoppers know that less is most often more. That’s why beginning bargain hunters and savvy shoppers alike can benefit from these five key shopping tips from AP9 ShoppingEssentials:

-- Stick to the plan, and don’t make hasty decisions. Plan spending carefully, and avoid impulse buys. It’s fun to treat yourself every now and then, but don’t go overboard too often.

-- Don’t wait until the last minute. To avoid crowds, try not to shop after work, right on or right after a payday, or just before a major shopping holiday. Waiting on long lines doesn’t have to be part of the deal. Be smart, and plan ahead.

-- Don’t buy on the cheap just because you can. We know how much fun it is to save, but try to avoid buying an item just because it’s on sale. If it’s not going to be used, don’t buy it.

-- Don’t get emotional. We know life can be hard and that it’s important to reward hard work and effort, but keep the ol’ guard up. Emotions do affect shopping patterns, and the “I deserve it” mentality can start trouble.

-- Play the name game. Get to know store employees by name. The more personal and pleasant the shopper, the more efficient and ultimately rewarding the shopping experience. Let them know that you know who they are, and don’t be afraid to ask questions.

With tips like this to choose from, shopping can be what it’s supposed to be — fun! For all the essentials, the inside-and-out details that make shopping worth the effort, start saving today with AP9 ShoppingEssentials.

AP9 Shopping Essentials Hunts Down the Perfect Stocking Stuffers

For most, the madness of the holiday season has already begun, and for those who have not even started their “Who’s Been Naughty and Nice” list may need to step it up because there are only a few prime shopping weeks left before Saint Nick is sliding down chimneys across the world. AP9 Shopping Essentials, a membership discount program offered by Adaptive Marketing LLC^®, has a few suggestions on how to get those sleigh bells of gift-giving ideas ringing in your ears.

Gifts come in all shapes and sizes. So if you want to start small and build up to the big stuff, stocking stuffers are a perfect way to get you on your merry way. AP9 Shopping Essentials members can choose from a wide selection of holiday gift-giving ideas -- ones that will fit perfectly into any stocking begging to be filled. Members can even receive 20% off the purchase of gift cards for popular retail and specialty stores throughout the country. And, as an added bonus, AP9 ShoppingEssentials members can shop online 24/7 for all their holiday gifts simply by logging on to DealPass.com.

If you are having trouble coming up with what to put in a loved one’s stocking (something other than your toes), AP9 Shopping Essentials is here to the rescue by offering up a few practical present ideas:

-- Shower Gels and Body Lotion. Who wouldn’t enjoy a stocking stuffed with their favorite scents? The most popular fragrances this holiday season are the ones of food. From Philosophy’s ultra rich 3-in-1 shampoo, shower gel, and bubble bath in Candy Cane to Chocolate Raspberry Mousse Hair & Body Wash by Sephora, you will be sure to find an aroma to suit all the noses on your shopping list.

-- Jewelry. All that glitters is gold. Big, bold gold surrounding jewel-toned gems is hot this season. You can find a myriad of jewelry pieces that contain gold and eye-popping jewels such as large hoop earrings, oversized button earrings, brooches and even a pair of cuff links for the man in your life who wants to add a little pizzazz to his wardrobe.

-- Gift Cards. Do you have a person on your list that seems to already have everything or offers no help in the gift-giving idea department? Who doesn’t? That is why the gift card was created. Stores offer them in several denominations with fun and festive packaging. The recipient can go out and buy what they want while saving you from the added stress of doing it yourself.

-- Music. Music is the gift that keeps on giving. Whether it’s the golden oldies, alternative rock, soft rock or heavy metal -- music is definitely timeless and sentimental. Since the holiday season usually brings new releases and special edition boxed CD collections to store shelves, it is the perfect time to stock up on your stocking stuffers.

In addition to receiving 20% off the purchase of gift cards for popular retail and specialty stores across the United States, members can also take advantage of up to 20% savings on fashion accessories, holiday attire and even scrap-booking supplies to help capture their holiday memories -- all through one-stop shopping with AP9 Shopping Essentials.

AP9 Shopping Essentials Suggests Skin Care Revival and Protection for Fall

Cooler temperatures, wind and moisture can wreak havoc on skin. Adjusting skin care regimens for each season, however, is what protects skin from harsh elements and determines overall health for the long term. AP9 Shopping Essentials, a membership program offered by Adaptive Marketing LLC^®, recommends simple preventative steps to take to help skin survive the cooler months.

AP9 ShoppingEssentials members have access to savings of up to 20% at popular retailers when they log on to DealPass.com. They can receive discounts on beauty and personal care items, apparel and fashion accessories, sporting goods, books and movies and so much more to help members look and feel their very best all year long.

AP9 ShoppingEssentials shares these skin care tips that will refresh and protect faces for fall.

--Hydration is key during cooler, drier months like fall and winter. Drinking water will help combat dryness as well as help skin cleanse itself and eliminate toxins.

--Plenty of sleep keeps dark circles away and allows skin to heal itself.

--Sunscreen should still be applied. Sun exposure causes long-term effects and promotes aging no matter the season.

--Fall is a good time to make the switch from lotion-based products to cream-based products. The thicker consistency will provide a protective barrier against harsher weather. A skin care professional will be able to make a specific recommendation for sensitive or acne-prone skin types.

--Chapped lips are inevitable whenever the temperature drops. Use a lip balm to prevent chapping as early in the season as possible. If lips are already dry, use a lip gel to soften and then a balm to maintain them. Avoid lip products with petroleum ingredients, as it tends to dry lips and make them worse.

--Vitamin A treatments have a drying effect on skin, which is acceptable during warmer seasons. They may be too harsh when combined with cooler temperatures so consider using them less frequently.

--Exfoliation is key for removing sun-damaged skin and preparing it for any moisturizing treatment that follows.

--Take those vitamins. Colds and the flu are enemies of skin, too, so boost that immune system with extra Vitamin C.

--Hands take a beating in fall and winter so don’t forget to moisturize them, especially after washing.

These skin care tips were brought to you by AP9 Shopping Essentials.

AP9 Shopping Essentials Shares Back-to-School Supply List

School bells will be ringing soon, which may lead to some mixed emotions for students – a possible combination of excitement and anxiety. And although eager parents may be looking forward to that first day of school, stocking up on back-to-school essentials can add up. AP9 ShoppingEssentials, a membership program offered by Adaptive Marketing LLC®, reports that clothing and accessories, paper, notebooks, backpacks and other supplies for a successful school year can total hundreds of dollars.

AP9 ShoppingEssentials members have access to savings of up to 20% at popular retailers from coast to coast when they log on to DealPass.com. Discounts on apparel, sporting goods, books, fashion accessories and personal care items can make the return to school easier even for the tightest of family budgets. With AP9 Shopping Essentials, the member savings is practically limitless for this upcoming school year and beyond.

AP9 ShoppingEssentials shares this list of school supplies for students in every grade.

– A few new outfits and footwear for fall are usually the only back-to-school items that kids get excited about. Don’t forget any special apparel for sports, gym class and after-school activities. Look for quality not quantity because you want your investment to last – especially with the wear and tear children and young adults inflict on clothes throughout the day.

– Paper supplies like notebooks and binders keep students organized and prepared. Pick up a few fun or colorful notepads so children can keep track of homework assignments.

– Pens, highlighters, pencils, markers, crayons, erasers – every student needs a steady supply.

– A sturdy backpack or tote bag should last for the whole year. For older students, a tote with wheels may be helpful for those heavier textbooks.

– Remember to schedule haircut and eye care appointments before school starts. More convenient days and times are usually available before the August rush. And if a child needs glasses or contact lenses, they’ll have to be ordered in time for school.

– Take an inventory at home for any electronic and media storage needs. Check ink supplies, paper, power cords and CD-ROMs.

– Lunchboxes are usually required for younger students. Popular characters, movies or designs can usually be found on these handy totes.

AP9 Shopping Essentials makes going back to school more affordable with incredible discounts for its members. With savings at local and national retailers, including online purchases, families will find everything they need this season with AP9 ShoppingEssentials.

AP9 Shopping Essentials Finds the Hottest Trends in Shades

Nothing tops off summer style like a cool pair of shades. There’s more than meets the eye when trying to find the right pair of sunglasses. AP9 Shopping Essentials, a membership program offered by Adaptive Marketing LLC^®, recommends several important factors when shopping for stylish yet protective eyewear.

AP9 Shopping Essentials member have access to savings of up to 20% at popular retailers when they log on to DealPass.com. Discounts on apparel, sporting goods, books and movies and even hair salons make summer shopping fun and budget-friendly. With AP9 Shopping Essentials, the amount of money members can save is absolutely phenomenal!

AP9 Shopping Essentials reminds members that eye protection is important no matter the season. Here’s a guide to help find the right look at the right price.

It’s more than the eyes.

Face shape plays a big role in finding the right pair of shades. People with heart-shaped faces should look for sunglasses that are wider at the bottom. Oval-faced individuals need horizontal lines to minimize the length of their faces. Frames with a curved or round look are best for faces with a square shape.

Fashion or function?